Death of Social Media Experts
Charlie O’Donnell says it better than I can/could.
Advertising and PR is becoming much more integrated. Messaging is going cross medium. You can’t really survive at the strategy level if you don’t understand all of the aspects of both traditional and interactive advertising–direct marketing, SEO/SEM, sponsorships, event marketing, etc. That raises the bar for what it takes to be an advertising expert of any kind–let alone just in social media. And thank God for that… seriously. There are too many people going around with social media on their business cards where you say, “I don’t get what that person does for a living–what do they actually do again?”
Tags: advertising, marketing, social media
