Advertising vs. Sponsorship
Here’s a nice blurb on the difference between advertising and sponsorship. The post is based on the Reed Pages magazine.
An advertisement is clearly delineated from the medium in which it exists. Within this container, the advertiser is free to deliver a message over which they have complete control.
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Sponsorship, on the other hand, places greater emphasis on the medium. The sponsored property is a distinct entity with which the sponsor is trying to align their brand.
Tags: advertising, marketing