Just an absolutely awesome post on how social media is not about influencing people, but having them trust you.

This is what really fascinates me. If influence does not influence, then the focus for marketers must necessarily shift. We need to be thinking networks of trust – and this is not something we can “break into” or “interrupt”. We need to be invited in. And that is a whole new ball game – that we may not yet be ready for.

Tags: currentblend, marketing, social media

It’s Trust, Not Influence was posted on Thursday, August 6th, 2009 at 22:53 and is filed in Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.