1mm Fans, Now What?
Congratulations, you have a million friends. But what’s it getting you? Marketers have worked hard to make friends online, but the benefits have been elusive at best. The real juice is word-of-mouth referrals from trusted sources, but you can’t tap into that with a sledgehammer.
AdAge touches on what Red Robin is doing, which is closer, but still not where (I believe) things need to be to get that word-of-mouth referrals. Frankly, I’m not entirely sure what the best way to get there is, but I think there is a way to do it (quickly, I can’t figure out the reasoning behind spending all the time and money to get all these Facebook Fans), and I’m constantly trying to figure that out. Stay tuned.
Tags: currentblend, marketing, social media, sponsor my status