Here’s an idea I absolutely love: Lebron James signing for the league salary minimum. The article touches on his NBA legacy and his personal brand.

So you tell me what’s more valuable to LeBron James Inc. in the long run—three years of max salary (around $50 million) or the cachet that comes from a) winning title after title as the linchpin of a superteam; b) being seen as the first star athlete to say, “It’s not about the money,” then back that up; and c) generating worldwide media buzz, if not the next best seller by Michael Lewis? “I think it’s very smart,” says one Western Conference general manager. “LeBron’s personal brand is worth way, way more than any salary he could draw from a team. It’s myopic to think otherwise.” Then the G.M. laughs. “I’m just hoping he doesn’t agree and do it.”

Tags: basketball, lebron james, sports

Lebron for League Minimum Salary was posted on Monday, November 30th, 2009 at 14:15 and is filed in Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.