Branded Utility
Perfect definition/application of what branded utility is.
Creating something that people need, not aping existing applications because you can, is key, says Palmer. “For the same budget and energy as we expend on current forms of advertising, we could be making something more tangible, useful and reusable that plays a more integral part in the consumer’s life. This is ‘interactive,’ which is not synonymous with ‘online,’ by the way.”
Tags: advertising, branded utility, branding, marketing
