Here’s an interesting article about building the personal brand of Lebron James. I still go back to the idea of Lebron sacrificing a huge paycheck to win a championship. I think more superstars should take this mindset. Sacrifice some immediate money for the good of the team and your personal brand (should) increases as the team succeeds.

Tags: basketball, lebron james, personal branding, sports

Lebron Inc was posted on Friday, March 19th, 2010 at 12:32 and is filed in Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.