Duncan Watts on Twitter Influence(rs)
“If I had a fixed budget, I could get more value from a small amount of very influential [influencers], or a lot of smaller influencers, on Twitter,” Mr. Watts said. “If you recruit enough people who, on average, influence just one other person, you could get a much better return on investment if you aggregated them and altogether paid them a tenth of what Kardashian gets.”
Duncan Watts on how he would spend his marketing dollars in Twitter. For reference, Kim Kardashian get’s $10,000 per sponsored tweet. I’ve believed in the “micro” or “mid-tier” influencers for a long time now. As a refresher, here’s a related post about how it’s trust, not influence that matters.
Tags: duncan watts, influence, marketing, twitter