Lebron Wants a Partnership
Interesting perspective if you’re following the Lebron James free agency sweepstakes. It seems though that Lebron and his camp may be thinking about his personal brand and legacy.
History also says that LeBron, from his years studying uber-successful mentors Warren Buffett and Jay-Z, is big on the word “partnership.” Sources with a pipeline to his inner circle say that James has been schooled to approach his long-awaited foray into free agency as a search for a business partner who can help cement the legacy of the LeBron brand as opposed to a strict hunt for the on-the-court sidekicks who can help him win the multiple championships he needs to get anywhere near Global Icon status.
I still think he should sign for the league minimum salary and win the next 7 championships, but that will (most likely) not happen. That, to me, is the quickest way to cement a legacy. It’s my guess that he ends up in Chicago or Dallas (long shot).
Tags: basketball, jay-z, lebron james, personal branding, sports, warren buffett