Brands Sponsoring Bloggers
It seems that brands sponsoring bloggers is picking up steam.
For influential bloggers, sponsorships can be more lucrative than display ads alone, with payments reaching into the thousands for a multipronged campaign stretching over weeks or months. For the brands, it’s a way to market more conversationally to potential customers as well as exert more control over search engine results.
I’m not sure this is an entirely new thought, but it’s one that I’ve liked for a while now. If it’s done right it’s a great tool for both parties. And, I can’t figure out the difference between sponsoring a blogger and sponsoring a celebrity’s clothing on the red carpet.
Tags: advertising, blogs, marketing, sponsor my status