Nice interview with Andy Spade over on A Continuous Lean. Best parts to me were his point about why it’s okay to not brand everything.

It’s important to acknowledge and share.  It’s odd that people think they have to brand everything with their own name to be successful.  Certain companies are experts at certain things.  I love brands that show humility and don’t try to be all things to all people.  How many brands that got bigger got better?  I love brands that have a soul and follow their own intuition.  If each store has its own personality and soul centered around core beliefs of the brand it will connect within more people emotionally and spiritually.

To say Andy Spade has the life I want to live is an understatement. He built two brand (Kate and Jack Spade) and now has a branding studio/storefront, Partners & Spade, which is my dream studio/client list. Reading this New York Magazine feature only made me swoon even more for his life.

Andy Spade is who I want to be when I grow up. He’s creating things and spaces I’m dreaming about. Interview Magazine has a great interview with him about his latest venture, Partners & Spade.