Fluxuating Drink Prices Based on Supply
Wednesday, January 26th, 2011Here’s another example of drink prices adjusting to supply and demand. This one coming from Michigan brewer Bell’s.
The prices will never go higher than around 10 percent the base cost, but will drop to as much as 50 percent below base cost. For example, a Bell’s Two-Hearted Ale may be $3 normally. But, depending on the “market” activity (i.e. patrons buying tendencies) it could be as much as $3.25 or as little as $1.50 (prices fluctuate in increments of 25 cents). The prices will change every 15 minutes and there will be, at random, a “stock market crash” — signified by air horns — when all 28 beers are sold at a low rate for five minutes.
I think coffee shops could employ this strategy as well.
ps, Bell’s Two-Hearted Ale is gooood.


Two DIY-able items here. First, the old