The prices will never go higher than around 10 percent the base cost, but will drop to as much as 50 percent below base cost.  For example, a Bell’s Two-Hearted Ale may be $3 normally. But, depending on the “market” activity (i.e. patrons buying tendencies) it could be as much as $3.25 or as little as $1.50 (prices fluctuate in increments of 25 cents). The prices will change every 15 minutes and there will be, at random, a “stock market crash” — signified by air horns — when all 28 beers are sold at a low rate for five minutes.

I think coffee shops could employ this strategy as well.

ps, Bell’s Two-Hearted Ale is gooood.

It’s like a grey flannel suit for your PBR.

Thanks to Coudal for pointing out the best sentence I’ve read all day.

a dark, moderately bitter beer that balances its high hops content with caramel and roasted malt flavors. Imagine a porter and an IPA combined in such a way that their opposing characteristics—one sweet and rich, the other sharp and bitter—complemented each other, bringing out new flavors like ginger, mint, and rosemary

A cool, smooth brew, flavored with whatever you found. It may be very bad, it may be good. It will be beer.

A rasin bran, vegemite ale sounds lovely.

the best bottle shape in beer drinking

I’ve uttered the same words many times as a I take a swig. I don’t really care what they do with the branding of High Life, just don’t change the bottle shape…or the price point.