The Social Network is set to hit theaters October 1. I’m pretty excited to see it. With the release upcoming, two of the founders of Facebook have been profiled. Sean Parker was covered by Vanity Fair and Mark Zuckerberg was profiled by the New Yorker. Great reads. I found the one on Parker to be more interesting as I didn’t know much about him.

This world of the Internet, if we know anything from its brief history, it likes nothing more than to build someone up only to topple them. Who has an AOL account these days? Not that long ago, AOL was the single most powerful player on the Internet. Who has a MySpace account these days? MySpace sold for billions of dollars not that long ago. I’m very reluctant to crown Facebook king of the future. They certainly are flavour of the month. This is not a world that respects loyalties and longevity.

Malcolm Gladwell on social media.