Monocle magazine is the pioneer of the brand-fueled content. They have reconsidered the advertiser-publisher relationship and created engaging branded content throughout their magazine and into online media like podcasts. It works very well.

Brand-fueled content is content such as articles, videos and events where a brand’s values and briefs on a product where editorial control is given to the site owner (goal being a conversation started, natch). It seems to be the future. Let’s look toward the Old Spice campaign and “the Response Campaign”. Major success.

Beau Colburn captured my feelings on brand-fueled content (and the Old Spice campaign, more specifically) perfectly.

these video responses feel like a dramatic shift in “advertising.” Putting the word in quotes was intentional because I’m not really sure what this is. These responses aren’t ads. I suppose there’s a proper term like “brand extension” or the like for something like this, but this feels new.

Interesting how not a lot has changed in the missions of media companies.

It will contain all the news on every sphere of human interest, and the news organized. There will be articles on politics, books, sport, scandal, science, society, and no article will be longer than 200 words … [It would] serve the illiterate upper classes, the busy business man, the tired debutante, to prepare them at least once a week for table conversation.

- Briton Hadden and Henry Luce, describing their new magazine, TIME, to potential investors in 1923.

Awesome article about if things are cool because they’re quirky? Loads of references to movies, books, and radio shows. I enjoy a lot of them, but don’t consider myself cool or indie, ironically.

here is an editor, who built and owns his publication, who is now going to be the editor-owner, who will employ the publisher. For those of you who have worked at any sort of publication, the implications of this are staggering.

I believe this to be the future, editors hiring publishers and not vice versa. Seems like it should have always been this way. Don’t we want the content dictating the publishing strategy?

Here’s my thoughts on what sort of newspaper I would like to have delivered to me daily. This little thought of mine was largely triggered by Don’s posts on the topic (I may even offer my commentary on his iPhone magazine).

For starters, I do not want the newspaper to die. I love the feel of the paper on my fingers and looking at baseball box scores (tangent: is it just me or are radio and newspaper the only way to take in baseball if you’re NOT at the game?).

I do believe, however, that the model for newspapers needs a bit of an adjustment. Here’s my biggest wish: I want a different paper on different days. I’ve spent some quality time flipping through the pages of different newspapers and know that I like the Washington Post on Thursdays, The Wall Street Journal on Fridays, The Sunday NYT, Financial Times on Tuesday, etc.

Can you see it? I want subscription model where I am able to select the paper I want on what day. I think I’d spend a bit more and with the ability to print anywhere (I mean can’t they just email the stories to a local printer?) I should be able to pick (and change weekly if I want) what paper I want on what day. Here’s what I want:

• Sunday: New York Times and Local Paper (coupons, obvs)
• Monday: USA Today
• Tuesday: Financial Times
• Wednesday: Local Paper
• Thursday: Washington Post
• Friday: Wall Street Journal
• Saturday: International Herald Tribune

It can’t be that difficult to pull off. And, I’d bet there are others who would be interested in the model (if not, I think the point is that “old” media needs to be flexible and give people the content the way they want).

Another idea I’ve had, is maybe delivering in the morning doesn’t make sense anymore. What about offering an evening edition? I think having my paper in the evening is more likely to offer me news I can’t get on the internet during the day (I’m willing to bet that more often than not, we spend less time on the computer in the evening versus the day).

And, what if newspapers focused more on a magazine style format? Meaning, not focused on trying to get immediate news out the door and more focus on the editorial work. I wouldn’t mind seeing the local paper print 0nce a week with very detailed and well-thought out content. Then use the internet (Don’s iPhone magazine would be perfect) for the more immediate publication of stories?