Monocle Aplino
Thursday, December 16th, 2010Monocle follows its summer (vacation) newspaper, Monocle Mediterraneo, with a winter edition: Monocle Alpino.
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Monocle follows its summer (vacation) newspaper, Monocle Mediterraneo, with a winter edition: Monocle Alpino.
As previously mentioned, the Monocle Mediterraneo. It’s as beautiful as I imagined it would be. Anyone want to grab me a copy?
An interesting blurb from the Monocle Bulletin this morning titled, Monocle on Med.
We’re launching a special summer newspaper edition of Monocle that will be on sale in all the best resorts, from the West Coast to the eastern Med (and the key airport hubs in between). Packed with leisurely reads, great reportage and plans for the second half of the year, it will be your handsome companion from sun lounger to sun downers.
As you know, I drink the Monocle kool-aid, so I’ll be on high alert as I’m passing through areas where I may be able to find one of their newspapers.
Interesting how not a lot has changed in the missions of media companies.
It will contain all the news on every sphere of human interest, and the news organized. There will be articles on politics, books, sport, scandal, science, society, and no article will be longer than 200 words … [It would] serve the illiterate upper classes, the busy business man, the tired debutante, to prepare them at least once a week for table conversation.
- Briton Hadden and Henry Luce, describing their new magazine, TIME, to potential investors in 1923.
Here’s my thoughts on what sort of newspaper I would like to have delivered to me daily. This little thought of mine was largely triggered by Don’s posts on the topic (I may even offer my commentary on his iPhone magazine).
For starters, I do not want the newspaper to die. I love the feel of the paper on my fingers and looking at baseball box scores (tangent: is it just me or are radio and newspaper the only way to take in baseball if you’re NOT at the game?).
I do believe, however, that the model for newspapers needs a bit of an adjustment. Here’s my biggest wish: I want a different paper on different days. I’ve spent some quality time flipping through the pages of different newspapers and know that I like the Washington Post on Thursdays, The Wall Street Journal on Fridays, The Sunday NYT, Financial Times on Tuesday, etc.
Can you see it? I want subscription model where I am able to select the paper I want on what day. I think I’d spend a bit more and with the ability to print anywhere (I mean can’t they just email the stories to a local printer?) I should be able to pick (and change weekly if I want) what paper I want on what day. Here’s what I want:
It can’t be that difficult to pull off. And, I’d bet there are others who would be interested in the model (if not, I think the point is that “old” media needs to be flexible and give people the content the way they want).
Another idea I’ve had, is maybe delivering in the morning doesn’t make sense anymore. What about offering an evening edition? I think having my paper in the evening is more likely to offer me news I can’t get on the internet during the day (I’m willing to bet that more often than not, we spend less time on the computer in the evening versus the day).
And, what if newspapers focused more on a magazine style format? Meaning, not focused on trying to get immediate news out the door and more focus on the editorial work. I wouldn’t mind seeing the local paper print 0nce a week with very detailed and well-thought out content. Then use the internet (Don’s iPhone magazine would be perfect) for the more immediate publication of stories?
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