Jurgen Klinsmann on Strategy
Tuesday, September 21st, 2010Too often I think an approach to defining strategy is all-inclusive. Usually it takes a definition of strategy and then people/systems to follow. As I was reading this article on Jurgen Klinsmann and his brief flirtation with the US Soccer team, I was struck by his thoughts on defining the US Soccer brand of play.
You just have to go ahead and define it and say: ‘This is what we are going to build. Do you buy into it?’ You won’t get everybody being on board. You will lose probably 20 or 30 percent on the way. And then you have to tell players or even staff people: ‘You have to move on. I have to get other people on board who believe in this system, who believe in this style of play.’
I believe this mentality to branding/strategy is one of the smarter approaches, but is used less frequently as there’s a large (and, many times, wasteful) effort to “gather consensus.”
