I haven’t announced much client work here lately and thought that now would be the perfect time to tell you about something we (currentblend) has just completed: Swing Juice Summer Twitter Contest.

Drink. Tweet. Win.

It’s that easy. With the help of Gary Petro, who was the anchor for Turkey Twitter, we worked with Swing Juice to create weekly, monthly and summer-long point mechanisms to encourage tweeting about purchases of Swing Juice. The more you drink and tweet about SJ, the higher on the leaderboard you land.

When you tweet about Swing Juice (@swingjuice), you will receive a point value based on your twitter activity, the more you tweet about SJ, the more points you will receive. Here’s the breakdown of points:

2pts = @swingjuice–You will receive 2 points when you mention @swingjuice on Twitter. Let us know when you buy or see Swing Juice at an event!
3pts = #swingjuice – You will receive 3 points if you use hashtag #swingjuice when mentioning @swingjuice
3pts= @swingjuice +#FF – You will receive 3 points when you mention @swingjuice on Follow Friday

Now here is the innovative part. In order to track our friends/fans/followers mentioning @swingjuice and calculating those with the most points, we have created a real-time leaderboard (updated every 15 minutes) to keep a running total. This can be found at www.swingjuice.com/contests.php

As an aside, if you’re interested in putting some of the game and tracking mechanics that we’ve done with Turkey Twitter and Swing Juice, we’re kicking the tires on “package” of this sort of thing with Twacker. Sign up and contact me if you have any interest in working on this stuff.

“If I had a fixed budget, I could get more value from a small amount of very influential [influencers], or a lot of smaller influencers, on Twitter,” Mr. Watts said. “If you recruit enough people who, on average, influence just one other person, you could get a much better return on investment if you aggregated them and altogether paid them a tenth of what Kardashian gets.”

Duncan Watts on how he would spend his marketing dollars in Twitter. For reference, Kim Kardashian get’s $10,000 per sponsored tweet. I’ve believed in the “micro” or “mid-tier” influencers for a long time now. As a refresher, here’s a related post about how it’s trust, not influence that matters.